TikTok Global Photo + Video Library
CREATIVE DIRECTION + ART DIRECTION
a robust global library of photography and videography built around each region’s priority industries in a way that is creatively strategic, visually engaging, authentic to the platform, consistent, and uniquely TikTok.
TikTok Icon Library
DESIGN + CREATIVE DIRECTION
a vast functional icon system & set of guidelines that can flex across all business marketing topics in an extremely ownable & replicable way.
Birchbox Identity Rebrand
DESIGN + ART DIRECTION
a campaign redesign that demonstrates the beauty of an “imperfect polish” using a system of graphic elements in the spirit of smudges, doodles, hand typography, mixed-media and outtakes to capture this feeling.
Android “NotToScale” campaign design
UI DESIGN
a larger than life complete Android user experience in a human-centered and product-focused way, made by recreating, redesigning & reconfiguring every individual UI element as playfully descriptive hero visuals.
Getty Images + iStock Photo campaign design
DESIGN + ART DIRECTION
a celebration of the passion and perspectives of the high-end photographers contributing to the stock libraries, and the relationship they have to each photo.
TikTok Illustration Library
DESIGN + CREATIVE DIRECTION
a uniquely authentic illustration library that can flex across all business marketing topics for a global audience in a dynamic, on-brand way.
Experiential Event Design
DESIGN + ART DIRECTION
a collection….
TikTok for Business Brand Guidelines
DESIGN DIRECTION
a highly functional template system and usage guidelines for all aspects of the brand’s identity (color/type/layouts/data/motion/photo/video) enabling colleagues all over the world to create autonomously and show up as consistently as possible.
Introducing Pixel campaign guidelines
DESIGN DIRECTION
a prescriptive set of guidelines to ensure visual consistency across any type of layout in a flexible format for global use based on an easy-to-follow visual system that defines spacing, size, placement, and scale, all built off the brand ‘G.’
SheReports editorial design
DESIGN + ART DIRECTION
a monthly, womxn-centered publication for the advertising and marketing community.
Book Club “One-Way Moon” album design
DESIGN + ART DIRECTION + HAND TYPOGRAPHY
a uniquely custom, hand-crafted design that captures the vibe of the music, nods to a track from the album, and stands out from everything else on the shelf.